Friday, 12 June 2015

Freight forwarders websites and sales processes are dated and unsuited to changing needs of customers

How is that freight forwarders perform so poorly in this area? I have a theory, which is that freight forwarders really want to secure regular business, and one- off spot quotation requests are often seen as a poor return on their time and effort, but it doesn't excuse many of their websites which are dated and often fail to convey a compelling sales message or any real differentiation from their competitors even when they may have a strong USP.

Please read the below article from Loadstar which is a real eye-opener and would make a freight forwarding sales & marketing director hang their head in shame!

Kind Regards

Andy Cliff
Straightforward Consultancy Ltd – logistics simplified